This inspiring story is of a rising real estate startup called Burning Soul Press, started by Lauren Eckhardt, based out of the United States. Burning Soul Press is a book coaching and publishing company that helps soul-driven writers share their inspiring and empowering stories with the world. Using their exclusive Soul Writer framework, they focus on their authors’ unique story and voice, transformative message, and soulful passion to help them achieve true fulfillment through their life’s purpose while writing and publishing a book that reaches the readers who need to hear their story the most. Here is the story of Burning Soul Press in Lauren’s own words.
Introduce us to the idea of Burning Soul Press
Writing a book is hard. We’re not meant to do the hardest things alone. Having that support helps us reach our goals, and that’s what we provide at Burning Soul Press. We give writers the support and guidance they need to write and publish their books confidently and easily.
We are protective of their authentic vision and ensure that they meet their goals while also staying true to who they are and the story they want to share. Moreover, we take their vision and provide the support of a full publishing team in their back pocket when they’re ready to take their book to the masses.
We created The Soul Writer Journey to help the writers who are ready to make their book a reality NOW and not later. It’s a 16-week program that helps future authors with writing, marketing, publishing, and launching their book successfully to take away the uncertainty of what to do next, the lack of accountability, the lack of confidence, and to provide solid direction. So that way, they know exactly what they need to do, the process is handed to them, and they have a team of experts in their back pocket.
What’s your strategy story? What led you to start Burning Soul Press?
Since I was six years old, I knew I wanted to be an author. It took me about thirty years to achieve it, but what I didn’t realize until only recently is that when you set out to achieve a dream, it’s only the door that you can see.
You think you know what’s to come, but you can never fully account for what else is behind that door. Once I became an author, other people asked for my help to write and publish their books. Every time I helped someone, my soul was lit on fire.
In April 2020, I launched Burning Soul Press, a book coaching and publishing company, as a one-woman show. Within eight months, we grew to a full company helping the most amazing writers share their stories to empower and inspire others worldwide.
It’s been a year of trial and error, tears, and more, but the evolution has been beautiful. I couldn’t have dreamed this at six years old, but if I never went for that dream in the first place—no matter how long it took to reach, I never would have been able to discover my soul’s purpose behind that door. Simply knowing that what I’m doing every day will affect the world that my kids grow up in is the why that drives me. I want them to believe in a world where they can dream and know those dreams can indeed come true.
What marketing, operation strategies are you adopting at Burning Soul Press?
The primary strategy I’ve implemented since day one is simple: take one risk at a time and measure the success or failure of it. I encourage the rest of my team to take risks too, and I truly believe it’s part of why we’ve grown so quickly.
Without measured risks, we can’t see the full vision of what may exist or test how far our reach can actually extend. We have also only hired for the heart and soul, not for the job itself. The majority of responsibilities of many companies can be taught to a person who is truly passionate about the mission and purpose instead of corralling them to fit into a predetermined role.
Your company will evolve and change, just as most organizations do. Hiring for people (and not the job) allows you to match your needs to the people who will truly make a difference and drive your mission forward, and not just clock in and clock out. It also makes people feel more invested in the organization when they feel that bringing their heart and talent to the table is enough and valued the most by their employer.
Share a story when you have been customer-obsessed
Every single day we obsess over our clients. The cool part about what we do is that we are helping our clients write their books, but it’s also as though we’re watching them step into becoming the heroes of their own lives as they own their journeys, lessons, stories within, development, and their dreams.
Most of our clients start apprehensive and unsure if they can tackle a book with everything else they’re balancing in life. But within mere weeks, we see the growth and transformation like characters in our favorite novels overcoming obstacles and becoming who they always knew they were capable of becoming. It is truly the most beautiful evolution to watch, especially knowing their books will go on to inspire and empower many others for years to come.
Any strategy mistakes you have made and what did you learn?
I’ve always known how important collaborations are in growing your business, and I will always recommend that strategy. However, you have to recognize if your company’s values are being threatened or jeopardized in any way through those collaborations. If they are, speak up as soon as you feel it. Don’t let time pass. It gives the collaborator a chance to fix it or be prepared to back out because you have to be ready to defend and protect your company as though it’s your child.
Finally what advice do you have for your fellow entrepreneur readers?
Every CEO has days when they want to give up. It’s normal and will pass. It’s all part of the rollercoaster. You can feel on top of the world one day, then the next day, be terrified. You have to embrace it and know it’s part of caring about something so darn much. Feel the feelings, but don’t let them paralyze you. Trust yourself, in your mission, in the impact you’re making, and know that those off days are totally normal!
Disclaimer: The information in the above story is provided by the startup and The Strategy Story takes no responsibility for the authenticity of the product and services offered by the startup. Reader’s discretion is advised.
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