This inspiring story is of a rising startup called Rockstaws Incorporated, started by Adrian Sullivan and Sharif Finch, based out of the United States. Rockstaws Incorporated’s objective is to properly represent athletes, artists, business professionals, and entertainers in the black community and beyond. We see an abundance of potential and genius in our own backyards. Many of these talented individuals don’t have the conducive environment and platform to grow and thrive. The team at Rockstaws provides opportunities to help champion success for these underrepresented communities. Here is the story of Rockstaws Incorporated in Adrian and Sharif’s own words.

Introduce us to the idea of Rockstaws Incorporated

The idea is that we use our media platform as a network to gather, recruit and cultivate black talent. We add value by giving our clients and network the tools and resources to achieve success. We amplify our clients’ talents through customized PR, marketing, branding, and merchandise sales.

We are creating a stronger media presence for young, underrepresented disruptors. Our mission is to share our stories as successful black men and women to inspire and empower other young black men and women. We believe in the power of creativity, sharing, and giving back to our communities.

There is a lack of proper representation of young black talent in the media and our company strives to move the needle in creating a positive spotlight for these individuals to shine and share their talents with the world. Our end goal is to build a dynamic network of Staws who are propped to win in their industries. We plan to make positive waves in every community we reach and with every person, we connect with.

Aside from our service offerings, giving back to the community is a core part of our culture. We offer educational workshops, connect with local youth and donate our time and resources. We also host group therapy and mentoring sessions. It is important for our team to not only show our faces in the community but to also uplift the communities we serve.

What’s your strategy story? What led you to start Rockstaws Incorporated?

The inception of Rockstaws Incorporated comes from the brotherhood. The brainchild was created at Temple University. It started as a brotherhood on the football team—every player working hard and encouraging one another to be rock stars on and off the field. That’s how the name Rockstaws Incorporated came to fruition.

Staw in Rockstaws stands for “Stay True And Win”; a motto that encompasses our team’s passion and underdog mentality. Being a Rockstaw is about living life on your own terms, achieving gratifying success, and defining what you can represent for your community.

We started the company to showcase our success stories and give inspiration back to our communities. Rockstaws Incorporated is a media agency that promotes black talent and unleashes its brand potential through high-impact marketing. We strongly believe that if we service under-resourced talent in the black community, we will be able to foster a marketplace of socioeconomic black growth. Through our work, we hope to create a generation of successful Staws who represent and give back to their communities.

What marketing, operation strategies are you adopting at Rockstaws Incorporated?

A key marketing strategy we are rolling out is a more developed email list and system. On the operational side, we are trimming fat and working from home on our revenue-generating activities. Additionally, we’re internally focused on our branding and social media efforts to get the most reach and engagement with our digital audience. We want to use our social media presence as a platform to promote black talent and share positive wins for our team and clients.

Any strategy mistakes you have made and what did you learn?

The biggest strategic mistake we’ve made is trying to implement too many ideas at once. Do not spread yourself and your company too thin.

Finally what advice do you have for your fellow entrepreneur readers?

My advice to entrepreneurs is to find a good mentor. A great way to get to your destination is to speak to someone who has attained a level of success that you would like to attain. Do not try to do everything by yourself. Great entrepreneurs know what they are capable of at the moment and where they need to seek help.

Another piece of advice I would give to an entrepreneur is to start with their why and their purpose. If you have a strong conviction about why you are doing the things you are doing, the rest of the process is achievable. At some point in entrepreneurship, you need to attract people and resources to you.

The way that you attract those things will be through your mission. The stronger that mission is, the better talent you will be able to recruit. Your why, purpose and mission are the foundation that serves as the platform to bring the right people on board.

Disclaimer: The information in the above story is provided by the startup and The Strategy Story takes no responsibility for the authenticity of the product and services offered by the startup. Reader’s discretion is advised.

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