This inspiring story is of a rising startup called WoodSpoon, started by Oren Saar and Merav Kalish Rozengarten. WoodSpoon is a community-based online platform that connects diners with trusted home chefs to deliver delicious authentic homemade food. Customers can order online to enjoy a variety of dishes from local cooks specializing in cultural cuisine. To meet diners’ demand for less industrial food, we built a sustainable platform to enable chefs to join the gig economy. Here is the story of WoodSpoon in Oren and Merav’s own words.

Introduce us to the idea of WoodSpoon

We are changing the food delivery business by putting chefs front and center. By providing a sustainable platform to enable chefs to join the gig economy, they can do what they do best -cook high quality, delicious food for diners. We have seen demand for home-cooked food grow tremendously in recent years, and we developed a two-sided platform where both chefs and diners can benefit.

What’s your strategy story? What led you to start WoodSpoon?

First, we love to cook and share food with others! Second, when we moved to New York from Israel, we craved authentic food that reminded us of home. We started exploring ways to create a network for home-cooked meals to give diners a “taste of home,” and we found that we weren’t alone in that mission. There is a tremendous demand for authentic, homemade food in communities around the U.S.

Our vision is to connect people through food. We are a team of immigrants, each with our own unique culture and food, and we want to bridge cultural gaps and empower communities to preserve their heritage and share it with others.

What marketing, operation strategies are you adopting at WoodSpoon?

Like Airbnb and Uber, WoodSpoon delivers the technology that allows chefs to work in today’s digital marketplace. That also enables us to improve the economics of delivery services and build close relationships with our chefs and customers. Our model is different from food delivery apps. Our low-cost fee structure ensures chefs are treated fairly, and customers can get authentic homemade food at affordable prices.

Any strategy mistakes you have made and what did you learn?

We are always learning and adapting to changes in the marketplace and overall business environment. When COVID-19 hit, our platform was still in its beta stages, with only dozens of chefs in the borough of Manhattan. We were not planning to launch the full app until a year, but we soon found ourselves with a waitlist of over 1000 new chefs. We understood that it is our time, and we wanted to support all those chefs who lost their jobs overnight. We had to rise to the challenge. Being able to adapt to this changing environment quickly was a big win for us.

Finally what advice do you have for your fellow entrepreneur readers?

Take advantage of the resources available to you. As a community-based company, we are fortunate to be backed and supported by a strong community. The same can be said for mentors. It is helpful to have a local on-the-ground network that can help connect and guide you as you build your business.

Disclaimer: The information in the above story is provided by the startup and The Strategy Story takes no responsibility for the authenticity of the product and services offered by the startup. Reader’s discretion is advised.

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