This inspiring story is of a rising startup called Parva, started by Abhijeet Ganpat Katte. Parva is “Substack for Community Builders/Organisers.” Parva makes it really easy for anyone to set up and run a paid community. They want to enable a future of work around community building and online communities. Here is the story of Parva in Abhijeet’s own words.
Introduce us to the idea of Parva
Parva is “Substack for Community Builders/Organisers.” Parva makes it really easy for anyone to set up and run a paid community. Parva bundles many community management tools relating to content publishing, event management, payment collection, chat hosting, etc, to provide a powerful product for community organizers to host their online community.
There are anywhere from 50M to 370M creators in the world who try to make money online. We want to build Parva into the de-facto place where creators host their paid communities and earn an income. We plan to make revenue by charging 10% of the revenue earned by individual creators/creator teams, among other revenue sources. We estimate that if we help even 10% of existing creators online to make a living income via community(2000 USD), we can build a USD 1 billion revenue per year.
What’s your strategy story? What led you to start Parva?
While building MachineHack (one of India’s fastest growing ML hackathon platforms), I recognized the need for an active community of data scientists where learning and networking could happen. I founded and built one of India’s biggest data science communities called AIMinds. I managed the community on multiple platforms, used various payment collection tools, and managed tiered access to members. I realized the need for a bundled product for organizers/influencers where they can host all community activities and at the same time collect payments for their labor.
What marketing, operation strategies are you adopting at Parva?
We are growing and taking on new online creators purely on word of mouth. We strive hard to serve our current creators and give them a personalized experience. As a result, they themselves help us find new users and suggest great creators who can be onboarded.
Share a story when you have been customer-obsessed
We spoke to dozens of community organizers and online creators about their needs and if Parva as a product makes sense. (Example: Parva spoke to Sayali Kedar, one of the most popular writers on StoryTel.
We also onboarded the biggest data science/IoT Meetup group to Parva. They are trying out the Parva Alpha release. Interviewed more than 50+ creators/organizers, currently participating in the Alpha phase of the product.
Any strategy mistakes you have made and what did you learn?
I think we should have focused more on the following aspects from Day 1:
- Launching the MVP sooner with lesser users to iterate sooner.
- Putting together the technical team much quicker and prioritizing it.
- Meeting teammates more regularly and planning offline meetings.
Disclaimer: The information in the above story is provided by the startup and The Strategy Story takes no responsibility for the authenticity of the product and services offered by the startup. Reader’s discretion is advised.
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