This inspiring story is of a rising startup called SkyL started by Bob Myers. The objective of SkyL is to provide the connection of an ecosystem of partners to enhance a startup’s vision and push the concept past its present potential. SkyL focuses on your success; you focus on acting and thinking differently. At SkyL they meet the market and exceed customer needs, they have a proven formula for success they claim. Here is the story of SkyL in Bob’s own words.
Introduce us to the idea of SkyL
SkyL is a next-generation incubator. It combines the Skill (SkyL) of proven entrepreneurs, with a killer ecosystem of partners, investors, and companies wanting to change the world and industry in a big way.
SkyL helps entrepreneurs and intrapreneurs scale their startups by providing the connection of an ecosystem of partners. We can build hardware, software, tech solutions. Money puts restraints on technology for innovations, SkyL was created to knock those barriers down. SkyL was designed to help people or companies make the progression between a small business and develop it into a large business.
SkyL is agile and adaptable, built to accelerate your vision without sacrificing quality—and bring any industry, product, or service to the table that needs to ride shotgun alongside your startup.
What’s your strategy story? What led you to start SkyL?
Starting a successful company requires an experienced, creative, innovative support system, improved incentives, structured investment rounds, and fast pivots fueled partners.
An innovative support system, such as an incubator, provides emotional and mental support, yet a network of partners allows startups to think big. Starting your own business means having to sever the tie that represents your comfort and reliance on a corporation or someone else’s business for a paycheck and learning to find your own meal.
What marketing, operation strategies are you adopting at SkyL?
Social, social, social. Truthfully, the experiment of launching SkyL across the social domain was the first example of how to develop it for other companies. I’m building SkyL in the same way we will help others build, market, and scale their business. Other marketing strategies consist of leveraging outside businesses to help introduce your company to their network of investors — if that is somewhere you foresee your business going.
Share a story when you have been customer-obsessed
I am obsessed with every customer, brand, or individual that I have assisted. The next chapter of my career is 100% percent focused on helping bold entrepreneurs and corporate intrapreneurs that want to succeed.
I have always taken on projects that are fraught with opportunity or risk, as I thrive on the challenging and the seemingly impossible, I love every customer.
Any strategy mistakes you have made and what did you learn?
My biggest strategy mistake was not recognizing that I was too early to the market. Also, I under-capitalized and made the mistake of giving equity away too early. My biggest challenges have been trying to maintain a work-life balance and learning what and when to prioritize. As I continue to overcome these challenges, I’ve learned to force myself into the present moment and focus on the project I am working on.
Finally what advice do you have for your fellow entrepreneur readers?
Follow these Tips:
- Tech Learning Curve: Now is the time to learn something new and start your business with state-of-the-art technology in place to reach its full potential.
- Outside Analysis: Provides a far-reaching ecosystem of partners that enhance and shape the vision of your concept. Making Introductions: Outside businesses can introduce your company to their network of investors.
- Accelerating Your Vision: A good partner accelerates visions without sacrificing quality – You have a great idea; that is why you believe in yourself to start a business.
Disclaimer: The information in the above story is provided by the startup and The Strategy Story takes no responsibility for the authenticity of the product and services offered by the startup. Reader’s discretion is advised.
Check out stories of other aspiring Entrepreneurs
OR
Also, check out our most loved stories below
Johnnie Walker – The legend that keeps walking!
Johnnie Walker is a 200 years old brand but it is still going strong with its marketing strategies and bold attitude to challenge the conventional norms.
Starbucks prices products on value not cost. Why?
In value-based pricing, products are price based on the perceived value instead of cost. Starbucks has mastered the art of value-based pricing. How?
Nike doesn’t sell shoes. It sells an idea!!
Nike has built one of the most powerful brands in the world through its benefit based marketing strategy. What is this strategy and how Nike has used it?
Domino’s is not a pizza delivery company. What is it then?
How one step towards digital transformation completely changed the brand perception of Domino’s from a pizza delivery company to a technology company?
BlackRock, the story of the world’s largest shadow bank
BlackRock has $7.9 trillion worth of Asset Under Management which is equal to 91 sovereign wealth funds managed. What made it unknown but a massive banker?
Why does Tesla’s Zero Dollar Budget Marketing Strategy work?
Touted as the most valuable car company in the world, Tesla firmly sticks to its zero dollar marketing. Then what is Tesla’s marketing strategy?
The Nokia Saga – Rise, Fall and Return
Nokia is a perfect case study of a business that once invincible but failed to maintain leadership as it did not innovate as fast as its competitors did!
Yahoo! The story of strategic mistakes
Yahoo’s story or case study is full of strategic mistakes. From wrong to missed acquisitions, wrong CEOs, the list is endless. No matter how great the product was!!
Apple – A Unique Take on Social Media Strategy
Apple’s social media strategy is extremely unusual. In this piece, we connect Apple’s unique and successful take on social media to its core values.
