This inspiring story is of a rising startup called VidaLuz Development started by Jessa Robuck. VidaLuz was created to build communities around holistic, conscious sustainability. They integrate contemporary green building, resource management, and energy solutions into everything they do – designing scalable micro-city plans, boutique eco-agro hotel campuses, and cutting-edge net-zero modular manufacturing facilities. Their team of visionary leaders seeks to disrupt the conventional, consumptive approach to development by finding and implementing obtainable, systematic change. The startup is in the process of getting funding as of Jan’21. Here is the story of VidaLuz Development in Jessa’s own words.
Introduce us to the idea of VidaLuz
We launch with three distinct areas of expertise – Micro Cities; Green Hospitality; and Sustainable Manufacturing.
Micro Cities – our template community plans incorporate master infrastructure, which means economical implementation for city planners. Each community plan centers around agriculture intended to feed residents and visitors while providing close connection and access to nutritionally dense whole foods to the surrounding community at large. The goal is to seamlessly weave sustainable, on-premise practices into daily lives through modern advancements in waste management, energy efficiencies, and responsible building. Our micro cities are built to be obtainable, a healthy and clean option for anyone regardless of their economic standing.
Green Hospitality – our hotel concepts take a similar approach, applying it to hospitality, tying travel to the natural world. Hyperfocused on wellness and healing as a tenet of travel, the eco-agro boutique ‘campus’ as we call it, is rooted entirely in responsible community building. They are economic drivers for the local economy, support local growers and makers, and provide amenities to guests that tie their experience to the place and the culture nearby.
Sustainable Manufacturing – where everything we build begins. Our innovation team has developed systems to cultivate sustainable materials from which we can develop without destroying them. Everything from natural concrete alternatives to organic insulation is featured throughout all our building plans, and our NetZero modular factories conscientiously build our communities.
What’s your strategy story? What led you to start VidaLuz?
I am guided by the belief that we have an inherent duty to be responsible stewards of what we develop, always focused on the long-term viability of both the environment impacted and the people involved. Our team works across agriculture, hospitality, development, modular building, and manufacturing to build a framework from which our communities can thrive.
We are proud of our mission and vision, and we want to share our processes with others because we believe that we, alone, cannot respond to the urgent need for high-impact change. What we build is replicable – we want others to see the value in it – and we create conversations with city planners, real estate professionals, curious consumers, and partners to find pathways to use our templates and models everywhere.
My WHY is the imperative need to be ripples of change to re-think sustainable development so that our children may inherit an earth that is not dying as a result of human irresponsibility and apathy.
What marketing, operation strategies are you adopting at VidaLuz?
Our marketing approach prioritizes our mission and vision first and foremost. It’s incredibly important to our company that people understand the “why” behind our communities and how it can insight real change in the sustainable development market.
As far as cost-conscious operations, we are committed to intentional and thoughtful growth, adding leadership as it makes sense, and phasing our development plans for gradual unfolding aligned with responsible impact investment. We have enlisted the support of like-minded partners that share our vision and bring unique networks and resources to the table.
We also did the bulk of the heavy lifting and planning over time to establish a strong company foundation before making any moves – the framework and the thrill were in place before we shared our plans with others.
Any strategy mistakes you have made and what did you learn?
I wouldn’t necessarily say mistakes per se, but I would acknowledge that we have had to make a lot of course corrections due to the pandemic economy and mindset of 2020. We have learned that we have to remain agile to adjust to the demands of the market and really shift according to the events that have unfolded in the last year.
We have prioritized wellness and healing as a central theme within our tourism application and incorporated the modular factories into our model to strengthen local economic stabilization efforts and absorb our supply chain. It’s also more important now than ever to genuinely care about the needs and work life balance of our employees.
Finally what advice do you have for your fellow entrepreneur readers?
A mission and vision based approach focused on positively impacting the world in some way is not mutually exclusive from a profitable business model. We can all build successful businesses that also create a ripple effect for good.
Our world, our future generations are begging for change now and we have an opportunity to course-correct so many urgent things. Also, your ideas don’t need to be proprietary – there are a lot of us seeking to collaborate to affect change, and community building and sharing ideas and inspiration allows us all to succeed together.
And finally, unapologetically recognize the power of feminine energy and what it contributes to your idea or your business.
Disclaimer: The information in the above story is provided by the startup and The Strategy Story takes no responsibility for the authenticity of the product and services offered by the startup. Reader’s discretion is advised.
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