This inspiring story is of a rising startup called Vantage Circle started by Anjan Pathak. Vantage Circle is revolutionizing the way HR manages Employee Engagement and Benefits programs. Creating one single platform to engage employees through Rewards and Recognition, Wellness, Perks, Sentiment Analysis, and more – both through web and mobile – their business model makes it very cost-effective (in some cases zero costs) for the corporate to use our platform. They have created an online platform where HRs can reward employees from any corner of the globe remotely and retain high morale in the workforce. Here is the story of Vantage Circle in Anjan’s own words.
Introduce us to the idea of Vantage Circle
Partha and I, having worked in the IT and technology industry for almost two decades, we’re confident that it was where we could benefit from utilizing our expertise while achieving the goals that we had set for ourselves. We were able to create, launch, and reach the success that Vantage Circle has today due to the right opportunities, guidance, and ideas implemented at the right time.
Vantage Circle is a digital portal for employee engagement that offers strategies for managers and HR practitioners who are searching for ways to improve the productivity of the workforce. The four modules of Vantage Circle, VantageRewards, VantagePulse, VantageFit, and VantagePerks are designed to look after four major concerns of HR management.
The main value that we provide is to simplify and automate the process of engaging your employees through a one-suite of solutions that gives you the ability to engage, retain, and attract the industry’s top talents. To support engagement efforts, most organizations use manual and unstructured methods.
With our products and services, however, a company can streamline the process with a definite, measurable, and cost-effective approach. With the support of an employee engagement platform, bridging the gap between managers and employees has helped us change the point of view of human resources and improve work culture. The platform allowed multiple organizations come under one roof to make the move to keep the workforce happy and a better place to work at.
What’s your strategy story? What led you to start Vantage Circle?
We started out as a deals and discounts program for employees at the start of our early days. However, as we progressed with time, we stumbled upon the concept of employee engagement programs which the Indian corporate culture was lacking. The main idea was to equip HR professionals with a channel through which they could manage the intricacies of providing a stellar employee experience.
We, at Vantage Circle, understand that managing human resources efficiently, satisfying their necessities, and surprising (not shocking!) them is a humongous task.
To overcome any deviations in these tasks, we provide an integrated platform to the corporate community with a variety of options of unbeatable perks and engagement activities for their employees. Corporate discounts on exclusive and online deals and unique Vantage Points are the highlights of our platform.
What marketing, operation strategies are you adopting at Vantage Circle?
To be really honest, marketing is a tricky lane to navigate. Channeling your efforts in the right venture is crucial, however, it might take multiple attempts to find the right tactic for your organization. It solely depends on the target audience and the niche that your organization is based on. For instance, in our platform, we mainly focus on inbound marketing like blogs, webinars, and email campaigns to create awareness about our products and services. And we have been successfully doing it over the years.
In the Operations channel, our team has been really good at solving customer queries. And strategically speaking, the approach has always been inclined towards customer satisfaction and we know how pivotal it is to provide them a seamless and hassle-free experience at our platform.
Initially, when we started, a roadmap was built that was practical and would help us in cutting down the business costs. When you are starting a new venture, you have to evaluate all the resources that you will need and your available funds. This is where cost-consciousness comes into play. The early foundations were set way back in 2011 in the small city of Guwahati in India. The affordable business cost made it the ideal place for us to partake in the dream of starting our own company.
Any strategy mistakes you have made and what did you learn?
When you start any new venture, you learn along the way. The strategies that you make initially sometimes fail you, and that’s how you grow and evolve. We had our shares of mistakes when it comes to implementing strategies, actually not implementing one at the right time.
Today we have a dedicated team for marketing that has been mostly focusing on inbound marketing. And we have been quite successful in generating leads and branding our products through the right channels. Marketing is crucial for any business to thrive. We wish we had given more attention to it at the initial stages. My takeaway from this experience is that time is precious, and one must make the best use of it. For example, we crossed 1 million monthly traffic from our blog pages in December 2020.
Had it been implemented earlier, the success story would have been different from what it is today. Yet, what we have achieved is remarkable, and we hope to achieve greater success in the future.
Finally what advice do you have for your fellow entrepreneur readers?
It may sound cliche but to all the people who want to venture into entrepreneurship, you must have a firm belief in your business idea or products. You may have the best of ideas but if you lack the enthusiasm and belief for it, you might struggle with future challenges.
Employee engagement and recognition platforms were not a very popular niche in the HR technology domain back in 2011 and most recognition processes were done manually by the HR management. We had the belief in our digital rewards and recognition platform and how it can help the HR management automate its recognition processes giving them other engagement opportunities to benefit from.
Disclaimer: The information in the above story is provided by the startup and The Strategy Story takes no responsibility for the authenticity of the product and services offered by the startup. Reader’s discretion is advised.
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