This inspiring story is of a rising startup called The Playful Warrior started by Kara Latta. Kara is a Play and Mindset Coach. She reconnects adults back to their playfulness and inner child to help them create a life that excites them. Here is the story of The Playful Warrior in Kara’s own words.
Introduce us to the idea of The Playful Warrior
The Playful Warrior uses the power of play and subconscious programming to change lives.
Why play? First of all, play deprivation is actually a risk for our health according to Stuart Brown, MD. National Institute for Play. And as a society, we are very play deprived. Adults learn play is silly, immature, fluffy, purposeless, but this couldn’t be further from the truth.
To truly connect with ourselves, we need to play. Play opens up what’s possible for us and expands our life. It brings more joy, fun, creativity, adaptability, productivity, wealth, and radically improves our health and well-being, which is especially important during a pandemic. Playing also helps us build self-esteem, self-trust, and helps us feel more confident and balanced.
And also, a lot of adults don’t know how to play! So, I show them how and take them on a fun journey to reap in all the benefits I mentioned ☺
What’s your strategy story? What led you to start The Playful Warrior?
I was going through a hard time (what some call a dark night of the soul) and I felt lost, stuck and depressed. Everything seemed to be falling apart, and then I lost my job due to COVID. At that point I knew it was finally time to show up for me. I was working through childhood trauma and everything seemed really heavy…so I started connecting to my creativity and playing more. It radically started improving my life, and then I began studying the science behind play to understand why. There were all these incredible benefits, so I knew I had to bring it to other people!
I also encountered a lot of mindset blocks and self-sabotage when I was ready to start the Entrepreneurship journey, which is why I got certified in NLP and Hypnotherapy (95% of what we do on a daily basis is driven by our subconscious mind). I knew that with both the power of play and the subconscious mind I had a powerful business idea that was unlike anything I had ever seen before.
What marketing, operation strategies are you adopting?
My primary marketing tool is Instagram. I have met a lot of clients there. I also appear on podcasts and have garnered some radio interviews as well as blog interviews to help expand my brand awareness. This has worked remarkably well as at the moment I am only searching for earned opportunities – so I am very cost-conscious!
Any strategy mistakes you have made and what did you learn?
I honestly wouldn’t say I made any mistakes as I have been learning so much and I don’t believe there is any failure, only feedback! But I think my biggest lesson has been to be flexible. I had a plan in my head about how everything would go, but the schedule and timing of everything have been very different than what I expected. I have remained adaptable to opportunities and that has served me well.
Finally what advice do you have for your fellow entrepreneur readers?
You will not be for everyone, and don’t try to be! The right people will find you. The more you step into your authentic self, the more the right people will be inspired by you and be magnetized to you. Listen to your internal world and trust yourself. If I listened to the external world, I wouldn’t have gone through with my idea. Something the world desperately needed. So, listening to my inner voice was the best thing I ever did.
Disclaimer: The information in the above story is provided by the startup and The Strategy Story takes no responsibility for the authenticity of the product and services offered by the startup. Reader’s discretion is advised.
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