How Contentellect is growing with email marketing

This inspiring story is of a rising startup called Contentellect started by Marc Bromhall in the marketing technology space to create high-quality, search-optimized blog content for SaaS companies and small businesses. Here is the story of Contentellect in Marc’s own words.

Introduce us to the idea of Contentellect

Through writing exceptional content that sits at the top of the marketing funnel our aim is to help grow the number of leads entering the funnel of our SaaS clients.

What’s your strategy story? What led you to start Contentellect?

My co-founder and I both had backgrounds which covered different facets of content marketing. I spent 8 years working in the Adtech/Martech industry in London. My experience in this field taught me what great content looked like when it came to paid content distribution.

My co-founder has a background in building content websites that rely predominantly on SEO. He, therefore, knew what made great content from an organic traffic perspective. By bringing these experiences together we were able to come up with a compelling service offering in the content space which we knew there was a demand for.

What marketing, operation strategies are you adopting? How are you cost-conscious?

The bulk of our marketing efforts lie in outreach. Cold email outreach using an automation tool called Gmass. LinkedIn outreach using an automation tool called Expandi. And then a robust and repurposed content marketing strategy that involves writing and curating (UGC) premium content which gets hosted on our blog and on 3rd party platforms where we know our target audience lives.

This includes Medium, IndieHackers, Quora, and Reddit. We also slide and dice these blog posts into bite-size chunks which are then shared on LinkedIn and Twitter. Finally, all content is also converted into video format which is shared on our YouTube channel.

We are very cost-conscious, and our greatest marketing expenses derive from the automation tools we use. However, the monthly cost of these tools is far cheaper than employing a person to perform the same function.

Any strategy mistakes you have made and what were your learning?

Running a Facebook ad campaign which was not serving our core target customer was a mistake. As result we saw a decent number of leads come in from the campaign, but the majority of them either turned out to be time wasters or very low value customers due to the fact that they never made additional purchases.

Finally what advice you have for your fellow entrepreneur readers?

It’s a real slog to get your business off the ground. It takes blood, sweat, and tears. If you’re tenacious and hard-working then you should be able to beat the odds and get through the first few tough months/years which usually are the most uncertain times in any business lifecycle.

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